Australians spent a total of $20.1 billion in online retail shopping in the 12 months to June 2016, according to a new report commissioned by data analysts Quantium. This total is still well below the amount spent on traditional bricks and mortar retail, which came in at $296.9 billion for June 2015 to May 2016. […]
NSW: As the retail industry enters the lead-up to the busy Christmas period, an important issue confronting the industry is that of retail crime and loss prevention. The NRA takes this matter very seriously, and over time has established a very close working relationship with the NSW Police Force to combat the issue of retail […]
Having a strong online presence is increasingly important for companies of all sizes. Now there’s free digital training to help small businesses to help level the playing field. Officially launched at last week’s Australian Chamber Business Leaders Summit, Google has officially launched The Digital Garage in partnership with the Australian Chamber of Commerce & Industry. The free […]
New research commissioned by the company rolling out the National Broadband Network (NBN) has found that internet users are expected to spend an extra 22 days online this year compared with two years ago. “Most of us are getting online when we open our eyes in the morning and before we go to sleep, while […]
Indirect selling or third party online marketplaces, such as eBay, can be a great way to broaden your reach, trial new products, and test different regions with lower costs compared to setting up a new storefront. Groupon, eBay, Etsy and Zazzle are just a few examples of third party websites being used by Australian retailers […]
Dark patterns are manipulative techniques used in interfaces to trick users into doing things they normally wouldn’t. Benefiting the company at the expense of the customer. Bait & switch, hidden costs, forced continuity and disguised ads are regularly used in businesses across the globe. The use of these sneaky techniques may increase your database, profit […]
Rich Media facilitates a new kind of information delivery or messaging, in the form of digital content. The term “media” in “Rich Media” is an abbreviated version of the term “multimedia.” Multimedia goes beyond traditional text (including printed material). The term “rich” in “Rich Media” defines digital content, appropriately suited for the Internet. Rich Media […]
One of the keys to any successful business is remaining focused on your customers. While this stretches from the actual products you sell to your bricks and mortar customer service and your digital user experience, why should it stop there? More and more smart digital marketers are shifting their focus from campaign-centric marketing and measurement […]
There’s a lot of paperwork to complete when you hire new employees. The ATO have listened to you and developed a fillable TFN declaration form which is available on the ATO website. You no longer need to order the form and wait for it to be mailed to you. Just download it from the ATO […]
“We are all now connected by the internet, like neurons in a giant brain.”– Stephen Hawking Over the June-July period our consumer insights division talked to some of our leading retail CEOs and CIOs regarding their digital capability investments over the next 12 months and on average an increase to the order of 30 per cent […]
Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from your brand. Your ‘stories’ whether they be a photo or video have a shelf life of 24 hours and won’t taint your carefully curated Instagram feed. If you don’t use Snapchat why would you use Instagram […]
Every man and their dog seems to have an online business these days with brands abandoning bricks and mortar’s hefty overheads. However 4 pure play (online only) retailers have done the opposite and expanded their online offering offline. Although online retail is booming, it is still only a small percentage of total retail sales worldwide. […]
Recruiting in the retail landscape is vastly different from BI (before internet) days. When considering taking on new employees, retailers must evaluate the technological capabilities of a candidate as well as their ability to deliver a great customer experience. Customer experience has extended from in-store sales service to online customer relations including social media. Every […]
In today’s digitally reliant marketplace, the need to manage a business’ reputation through effective cyber security measures cannot be underestimated. Knowing what’s required can be the biggest challenge and benchmarking is a vital piece of the decision making puzzle. To contribute to valuable benchmarking, BDO and AusCERT have joined forces to launch the 2016 Cyber […]
First impressions are critical and this goes for employers not just employees. In the age of flexible work arrangements and millennials who change jobs nearly as often as they change their iPhone’s, it’s important companies are making a good impression to potential candidates as they are vetting you just as much as you are vetting […]
Selling online sounds easy enough. Buy a domain, set up a website and watch the sales role in without the overhead of a bricks and mortar shop. Unfortunately it’s not as easy as 3 simple steps. Before setting up shop online you must consider the following:– Products and services offerings– Omni-channel retailing– Selling directing or […]
After browsing for an item online, have you ever noticed the stream of advertisements that come your way long after you have left the website? Were they always there, or did you only just notice them? How did they know you were looking at that exact jacket online yesterday? In order to personalise the advertisements […]
Online review sites can be a cause for concern for many businesses, especially SMEs. A few scathing reviews can turn away potential customers, and encourage loyal ones to seek out competitors. However if handled correctly, online reviews can be a fantastic customer service tool, build brand awareness, upsell customers, and build brand trust. Negative reviews […]
Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting sales records, CEO George Wahby said “From a product, sales and customer feedback perspective the Body Bliss by Bras N Things launch has unquestionably been one of the most successful in our 29 year history.” […]
One of the largest chain stores in the world has plans to roll out smaller stores in Australia. The maze that is IKEA is aiming to lower customers stress levels when it comes to shopping with them. Although they are not scaling back in any existing stores, the goals of growing online sales and providing more […]