All All Industry Insights Industry News Media Release Member Only Articles NRA Events NRA Legal NRA Partners NRA Projects NRA Training and Development Policy & Advocacy Policy Updates Technology Tenancy & Leasing Testimonials Thought Leaders Weekly CEO Update WHS Update

Increase conversions with personalised ads

July 07, 2016

After browsing for an item online, have you ever noticed the stream of advertisements that come your way long after you have left the website?

Were they always there, or did you only just notice them?

How did they know you were looking at that exact jacket online yesterday?

In order to personalise the advertisements you see, Facebook have created Dynamic Product Ads. These ads are cleverly designed to display content you have previously looked at; to remind you that the jacket you were hovering over still beckons your name and your wallet.

Website visitors who are served retargeted personalised ads are 70% more likely to convert.

To find out more about Dynamic Product Ads and how to retarget your customers, click here.

NRA Media

  • National Retail Association strengthens support for members on leasing and tenancy
    June 01, 2021

    We are pleased to have strengthened our partnership with Lpc Cresa, a leading advisor to retail tenants across Australia and New Zealand, to assist our…

    Read More
    September 03, 2018

    To download the nomination form, click here

    Read More
  • Closing Loopholes Bill No. 2 passes Parliament 
    February 20, 2024

    Earlier this month, it was confirmed that both Houses of Parliament passed the second tranche of amendments to the Fair Work Act 2009 (Cth) under…

    Read More
  • Jump start your business for 2021 and step ahead of the competition
    November 20, 2020

    2020 has undoubtedly been one of the most challenging years for all of us. It has created unprecedented trends in every industry, and shown retailers…

    Read More
  • NRA members winners in new partnership with Aussie Broadband
    November 16, 2020

    You must be logged in to view this content.

    Read More

What our clients say

Want to chat?
Contact our team today!