NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to implement new activity and when everyone is busy, more often than not, digital marketing gets shelved. But believe it or not there are quick wins you can implement today! Re-heat your leftovers from last night, […]
The convergence of online and in-store retailing is happening at a rapid pace. This coming together goes beyond product or place but in expectation. A recent survey showed that 63% of Australians and 72% of New Zealanders believe the service they get in-store is more personal than online. On the other hand,32% of shoppers surveyed […]
Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for most small to medium retailers who often don’t have the time or resources to focus heavily on the expectations of consumers when it comes to digital. Omnichannel, to put it simply means ‘all’ or ‘universal’ as […]
What if shopping as you know it was to change and give you more options than ever before? That’s the questions Myer and eBay is posing to shoppers around Australia. Together they have created Shopticals, a virtual reality shopping department store experience. In a world first, customers can shop in the comfort of their own […]
One rule of business is that you need to be where your audience is looking for you and these days that’s on their mobile on Google Maps. We are a generation of convenience too, so if your audience can’t find you easily they’ll just go elsewhere. Recently this hit home when I decided for my […]
Digital is defining retail. Customers have more access than ever with online stores in the palm of their hand wherever and whenever they want to shop. Digital influences over 40% of bricks and mortar store visits and it has been shown that the use digital devices increase shoppers order sizes by 21% on average. So […]
Customer experience is more than a sales assistant smiling and ‘going the extra mile’ now means more than offering your loyal customers $2 off their next order. Consumers are demanding seamless, personable and extraordinary experiences from each interaction with your brand. From the initial search on Google to the unwrapping the parcel, each step requires […]
With reviews at the click of a button, consumers are no longer taking the word of a sales person as gospel. Online reviews can generate brand awareness, upsell customers, build trust and loyalty, however they can also create headaches for business with a few strokes of the keyboard. As a business are you aware of […]
With customers mingling their purchases between online and in-store, the view they have when dealing with a retailer is one of unity. They do not define their relationship based on where they purchase but rather who they purchase with. The consequences of this run deep into in-store businesses and more importantly the role of staff […]
In today’s digital world, it is not uncommon for retailers to trade through multiple channels. It’s almost become a mandatory accessory to have an online store associated to your physical store but at what point can you consider your retail business to be operating through multi-channels or an omnichannel business. The answer is simple. If […]
The Digital Growth Program is delivered by the Polaris Centre and funded by the SA State Government Department for State Development. It involves several opportunities for businesses to learn and improve their digital footprint including: • Digital Start – a 1.5 hour FREE one on one advisory targeted at startup/new or intending businesses• Digital Audit – a […]