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Take control of online reviews

June 30, 2016

Online review sites can be a cause for concern for many businesses, especially SMEs.

A few scathing reviews can turn away potential customers, and encourage loyal ones to seek out competitors.

However if handled correctly, online reviews can be a fantastic customer service tool, build brand awareness, upsell customers, and build brand trust.

Negative reviews can also serve as learning opportunities if viewed as product or service testing feedback.

How does your business deal with online reviews?

Have you claimed your business on review sites?

The National Retail Association has partnered with the Australian Government to develop The Digital Businesses Kit for Retailers designed to address industry-specific gaps in digital knowledge.

Learn more about online review sites and how you can integrate it into your marketing plan by visiting the Digital Business Kit here.

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