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Online retailers expanding into offline stores

August 04, 2016

Every man and their dog seems to have an online business these days with brands abandoning bricks and mortar’s hefty overheads. However 4 pure play (online only) retailers have done the opposite and expanded their online offering offline.

Although online retail is booming, it is still only a small percentage of total retail sales worldwide.

Heading offline shouldn’t be a snap decision and should be carefully planned, however there is a whole retail world of growth possibilities waiting.

Ask yourself the following questions when deciding if it’s right for your business.

Where are my customers?
What do my customers want?
Will this improve my customer’s experience?
How can an offline offering support my online business?
Does the risk outweigh the benefit?
What is my competition doing?
Is a pop-up shop right for me or a permanent location?

Click here to see how four online retailers are tackling the offline markets.

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