All All Industry Insights Industry News Media Release Member Only Articles NRA Events NRA Legal NRA Partners NRA Projects NRA Training and Development Policy & Advocacy Policy Updates Technology Tenancy & Leasing Testimonials Thought Leaders Weekly CEO Update WHS Update

Moving from multi-channel to omnichannel retailing

April 06, 2016

In today’s digital world, it is not uncommon for retailers to trade through multiple channels.

It’s almost become a mandatory accessory to have an online store associated to your physical store but at what point can you consider your retail business to be operating through multi-channels or an omnichannel business.

The answer is simple. If your business sells through multiple channels that operate independently of each other then you are considered to be operating through multi-channels.

If you sell through multiple channels that are integrated, then you are considered to be an omnichannel business.

It may seem like we’re playing with words but when you think about it the benefits lay in integrating your business.

In the latest CitiXsys research study into the habits of Australian and New Zealand shoppers, it became very clear that customers are seeing retail business as one even if they buy through multiple channels. 84% of Australian shoppers and 85% of New Zealanders shopped both in-store and online.

As shoppers are mingling online and in-store purchases, merging the two channels through the use of integrated technology opens the door to meet and exceed customer expectations.

To learn more about how iVend Retail can help you implement a successful omnichannel strategy click here.

NRA Media

  • National Retail Association strengthens support for members on leasing and tenancy
    June 01, 2021

    We are pleased to have strengthened our partnership with Lpc Cresa, a leading advisor to retail tenants across Australia and New Zealand, to assist our…

    Read More
    September 03, 2018

    To download the nomination form, click here

    Read More
  • Closing Loopholes Bill No. 2 passes Parliament 
    February 20, 2024

    Earlier this month, it was confirmed that both Houses of Parliament passed the second tranche of amendments to the Fair Work Act 2009 (Cth) under…

    Read More
  • Jump start your business for 2021 and step ahead of the competition
    November 20, 2020

    2020 has undoubtedly been one of the most challenging years for all of us. It has created unprecedented trends in every industry, and shown retailers…

    Read More
  • NRA members winners in new partnership with Aussie Broadband
    November 16, 2020

    You must be logged in to view this content.

    Read More

What our clients say

Want to chat?
Contact our team today!