Author: Amy Roche While customer journey mapping and experience are all the rage at the moment, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – or Humanics. Humanics is about identifying deep emotional, values and human needs – not just the needs of your […]
The retail industry holds so many events through the year that it can be hard deciding which to attend. Here are 5 reasons why you should attend the Retail Fulfilment Summit, held in Melbourne from 26-28 February 2018, so save your spot today! 1. Industry backed The summit is truly for the industry and is […]
By Joanna Arhontis We get it! Retail can be hard work and growing your business when you are already at full stretch can seem impossible, but we have some good news for you. When you are trying to improve your business, sometimes it can be the simplest and most cost effective ideas that gain the […]
When a customer stop purchasing from a company or cancels a service, more often than not, businesses try to legitimise the reasoning behind lost profit. “We didn’t want them as a customer anyway.” “They weren’t our target market.” Every user or customer, whether you believe they are your core market or not, can offer invaluable […]
Dark patterns are manipulative techniques used in interfaces to trick users into doing things they normally wouldn’t. Benefiting the company at the expense of the customer. Bait & switch, hidden costs, forced continuity and disguised ads are regularly used in businesses across the globe. The use of these sneaky techniques may increase your database, profit […]
Generally speaking, retaining customers is always significantly cheaper than acquiring new ones. Marketing costs, advertising, time spent with sales staff and third party expenses all add up. Surprisingly nearly 50% of businesses focuses on attracting new customers vs. retaining existing customers. The customer experience in the retail industry is vitally important to both increasing your […]
One of the keys to any successful business is remaining focused on your customers. While this stretches from the actual products you sell to your bricks and mortar customer service and your digital user experience, why should it stop there? More and more smart digital marketers are shifting their focus from campaign-centric marketing and measurement […]
Without customers, your business cannot exist. An obvious statement, however many businesses small to large, don’t put enough focus on managing their customers. That’s where a CRM (Customers Relations Management) system comes into play. Collecting important data like names, address and orders to product preferences and dispute resolutions, can help your business foster a loyal […]
Every man and their dog seems to have an online business these days with brands abandoning bricks and mortar’s hefty overheads. However 4 pure play (online only) retailers have done the opposite and expanded their online offering offline. Although online retail is booming, it is still only a small percentage of total retail sales worldwide. […]
Recruiting in the retail landscape is vastly different from BI (before internet) days. When considering taking on new employees, retailers must evaluate the technological capabilities of a candidate as well as their ability to deliver a great customer experience. Customer experience has extended from in-store sales service to online customer relations including social media. Every […]
Customer experience is more than a sales assistant smiling and ‘going the extra mile’ now means more than offering your loyal customers $2 off their next order. Consumers are demanding seamless, personable and extraordinary experiences from each interaction with your brand. From the initial search on Google to the unwrapping the parcel, each step requires […]
FINALLY… there is an event that manages to bring all three events together to form Australia’s BIGGEST combined expo for retail, ecommerce, payments and engagement. Clients have been crying out for ONE (total) event. Now we’ve got the recipe right! The National Retail Association is proud to support the: Total Retail & Payments EXPO 201611 […]