Written by Dionne Alaveras, News Xtend All those business owners looking to increase online sales still here? All new readers, we welcome you. In previous articles, we’ve looked into how, when harnessing the powers of Facebook and Google, simple advertising strategies can be implemented to increase online sales. Now we draw our attention to the […]
Message from the CEO – 25 September 2018
It’s no secret we’re addicted to our phones – just think about the panic most of us feel at the thought of losing ours! While it’s also no secret these little devices have revolutionised our industry, the latest research from Salesforce suggests they are going to play an even greater role in the lead up […]
Driving online sales with google
Written by Dionne Alaveras, News Xtend Attention all business owners looking to increase online sales. You ready for another week of tips and hints? Previously we deep dived into the Facebook platform and looked at how Facebook could be utilised to drive online sales. This week, we are looking at another digital advertising platform to […]
How to improve your online presence
Searching is one of the most popular activities on the internet, and an integral part of the modern consumer journey. With online advertising becoming increasingly competitive, businesses looking to grow are encouraged to leverage the frequent use of search engines in the consumer’s decision making process. Recent figures show that only 18% of small businesses […]
Message from the CEO, Dominique Lamb: 12 June 2018
How many great ideas can you think of that ended up having disastrously unforeseen consequences? Given this week’s plastic bag ban campaign launch in Queensland with the NRA’s campaign ambassador, Origin great Mal Meninga, the introduction of cane toads to gobble cane beetles munching on sugar cane crops seems like an appropriate example! But single-use […]
ASBFEO Releases Small Business Cyber Security Guide
By Australian Small Business and Family Enterprise Ombudsman A Cyber Security Best Practice Guide has been developed to help busy small business operators understand the risks and how to prevent cyber attacks. The Australian Small Business and Family Enterprise Ombudsman published the guide after research showed 60 per cent of small firms that experienced a […]
Rapid change in retail environment drives first associations partnership
Australia’s two leading retail industry groups have joined forces to help retailers move in response to the rapidly changing business environment. Australia’s largest and most representative retail industry group, the National Retail Association, and the established business network connecting and supporting online retailers, NORA, have today announced a national-first partnership. The new partnership will allow […]
Ready to smash your business goals?
Do you want to be easily found online when people are looking for a business like yours? News Xtend are ready to kick start each individual retailer’s digital marketing – including getting you found on Search engines, starting a conversation on Social media and delivering your message when and where it matters most with Display. […]
Message from the CEO: 10 October 2017
It’s that time of year again – the dust has settled on the annual ‘too soon?’ media narrative after the fruit mince pies have hit the grocery store shelves; the warm weather’s sparking daydreams about tropical, end of year holidays; and staff in corporate offices are locking down dates for the work Christmas party. For […]
RainCheck: the new on-demand shopping experience
RainCheck is a platform that transcends the digital and physical worlds for retail shopping. It allows people to save items they discover online and request availability from store associates nearby, creating an on-demand shopping experience. With 90% of people discovering and researching new products online, 90% of transactions in retail still occur offline in-store. However, […]
Brick and mortar stores are not dead, just different
By Joanna Arhontis, The New Retail Revolution There is all this talk on the street that traditional brick and mortar retail stores are dying with many sadly closing their doors in recent months. It is true that retailers are being hit hard throughout the nation, and indeed across the globe, as online sales increase and the […]
Message from the CEO: 2 May 2017
The media’s certainly been abuzz over the past week after retail giant Amazon finally (after months of speculation) confirmed it would be expanding onto Australian shores, with a distribution centre tipped to be in Melbourne or Sydney. While many are already heralding the end of the retail world as we know it, or tipping that […]
New Digital Scorecard rates businesses
All organisations, big and small, need to take advantage of the latest technologies to thrive. The Queensland Government has launched a new tool to help small-to-medium-sized businesses and not-for-profit organisations get better prepared to take advantage of digital technologies. The Digital Scorecard will help businesses identify ways to improve their digital capability and be more […]
The hacker’s shopping list
Despite growing awareness of cyber-crime and cyber-security, credit card fraud is on the rise in Australia with 19 per cent of Australians reporting they have experienced it, the third highest incidence in the world behind the US and Canada. According to the 2016 Norton Cyber Security Insights Report, 13 per cent of Australians reported experiencing […]
November shows strong online sales
The recently released NAB Online Retail Sales Index for November 2016 has shown that Australian consumers splashed around $21.4 billion over the 12 months from November 2015 to November 2016. As usual, there was a significant boost in original sales for November 2016, due mainly to seasonal factors such as the beginning of the Christmas […]
Online sales for takeaway food grow dramatically
According to a report by Quantium, homewares, groceries, media, and fashion continue to dominate total spend of online retail, but the fastest growth is in takeaway food. Share of spend The top 4 categories – homewares, groceries, media, and fashion – account for 70% of the total amount of online spending as at June 2016. […]
NSW dominates share of online spend
When it comes to a state-by-state comparison, total online spending is dominated by the three major Eastern States (NSW, VIC & QLD) at 76%, according to a report commissioned by Quantium. Figures from the Australian Bureau of Statistics suggest that the total online retail spend for each state & territory closely mirrors the population of […]
Domestic online spend dominates
According to a recent report commissioned by Quantium, 81% of all online spending in Australia is domestic. Year-on-year (YoY) growth rates for online spending is currently at 16.9% and this greatly outstrips the growth in international online sales which is only 0.9% YoY. A key factor behind this has been the depreciation of the Australian […]