Innovation is the hot topic on everybody’s lips. From investors to start-ups to politicians, everybody is looking towards the future for improvements on current ideas or new ideas and technologies that can shape the way we live. Unfortunately many “higher-ups” who talk the talk, seem to disconnect when it comes time to walk the walk. […]
Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting traditional B2C retail experiences, businesses that embrace the technology are coming out on top. Digital is no longer exclusive to large companies with big marketing budgets. Retailers of all sizes can adapt to technology without reaching […]
While you might not have thought it, considering the rise of e-commerce, the future for in store retail is looking brighter than ever. Retailers who manage to harness the power of big data are now able to create custom, curated journeys for their customers – maximising personalisation and flow through the store to the individual, […]
One rule of business is that you need to be where your audience is looking for you and these days that’s on their mobile on Google Maps. We are a generation of convenience too, so if your audience can’t find you easily they’ll just go elsewhere. Recently this hit home when I decided for my […]
Many of you have already shown your support by purchasing a 2016 | 2017 Entertainment™ Book or Digital Membership. However, with over $20,000 worth of valuable offers, have you thought about buying a Membership for your Mum, other family members or friends this Mother’s Day? Purchase your Entertainment™ Book now to ensure you receive it […]
Digital is defining retail. Customers have more access than ever with online stores in the palm of their hand wherever and whenever they want to shop. Digital influences over 40% of bricks and mortar store visits and it has been shown that the use digital devices increase shoppers order sizes by 21% on average. So […]
Customer experience is more than a sales assistant smiling and ‘going the extra mile’ now means more than offering your loyal customers $2 off their next order. Consumers are demanding seamless, personable and extraordinary experiences from each interaction with your brand. From the initial search on Google to the unwrapping the parcel, each step requires […]
In a new global report, “The Cashless Journey,” MasterCard Advisors tracked how 33 major economies are progressing from cash-based to cashless societies. The report identifies new technologies, government programs and consumer preferences as key factors that are driving this shift, creating more productive and inclusive economies. Cash still accounts for 85% of global consumer transactions […]
Embracing the web is increasingly important for businesses of all sizes. Digitally engaged businesses are four times more likely to be hiring, and double as likely to be growing revenue than those who don’t. That’s why we wanted to let you know about an upcoming Google livestream event that helps businesses learn new ways of […]
Shoppers are becoming exhausted by digital ubiquity and are therefore beginning to seek sanctuary in physical retail stores for the human to human experience that bricks and mortar provides. The ‘fittest’ retailers are able to capitalise on this consumer desire, by utilising the power of personalisation within the store experience. From using big data to […]
Australia’s love affair with digital is continuously growing and the sky really is the limit for where we can take it. According to the NAB, online retail sales saw a jump of 10% in 2015. However, even globally, online sales only represent 8% of the total. There is so much potential here and absolutely no […]
Over the past few weeks I’ve spoken with you about the broader national interest after spending time in Canberra, particularly issues surrounding taxation and the Budget. This week, I’d like to focus discussions back towards the association, in order to highlight a number of opportunities we’ve launched for members in coming months, particularly relating to […]