Rich Media facilitates a new kind of information delivery or messaging, in the form of digital content. The term “media” in “Rich Media” is an abbreviated version of the term “multimedia.” Multimedia goes beyond traditional text (including printed material). The term “rich” in “Rich Media” defines digital content, appropriately suited for the Internet. Rich Media […]
Richard Umbers, CEO of Myer will join Brian Walker, CEO & Founder of Retail Doctor Group for an exclusive discussion on the first year of the New Myer strategy and the future of retailing in Australia. As the retail sector gets disrupted by the likes of Amazon and Uber reshaping consumer expectations and behaviour, what […]
One of the keys to any successful business is remaining focused on your customers. While this stretches from the actual products you sell to your bricks and mortar customer service and your digital user experience, why should it stop there? More and more smart digital marketers are shifting their focus from campaign-centric marketing and measurement […]
“We are all now connected by the internet, like neurons in a giant brain.”– Stephen Hawking Over the June-July period our consumer insights division talked to some of our leading retail CEOs and CIOs regarding their digital capability investments over the next 12 months and on average an increase to the order of 30 per cent […]
Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from your brand. Your ‘stories’ whether they be a photo or video have a shelf life of 24 hours and won’t taint your carefully curated Instagram feed. If you don’t use Snapchat why would you use Instagram […]
In today’s digitally reliant marketplace, the need to manage a business’ reputation through effective cyber security measures cannot be underestimated. Knowing what’s required can be the biggest challenge and benchmarking is a vital piece of the decision making puzzle. To contribute to valuable benchmarking, BDO and AusCERT have joined forces to launch the 2016 Cyber […]
Hello Social is Australia’s leading independent social media agency, who prides itself on providing every client with bespoke social media strategies that get results. As a valued member of the National Retail Association, Hello Social are offering members 25% off the first month of service, up to the value of $1,000 on our social media […]
Online retailing has been a great addition to the retail landscape but the convenience that it offers is something that physical stores are now needing to mimic. There is no denying that online shopping has really transformed retail and many household shopping habits. The biggest advantage of online shopping is clearly convenience. Shopping when you […]
Selling online sounds easy enough. Buy a domain, set up a website and watch the sales role in without the overhead of a bricks and mortar shop. Unfortunately it’s not as easy as 3 simple steps. Before setting up shop online you must consider the following:– Products and services offerings– Omni-channel retailing– Selling directing or […]
As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric every Ecommerce manager looks at, analyses, reports on and potentially even loses sleep over! Let’s take a look at a hypothetical example. Consider 100 people came to your site but only one of them purchases…if you […]
It’s an exciting time to be alive! Technology is moving into every region of our lives like never before. People are out strolling the streets catching Pikachus with Pokemon Go, the biggest ever augmented reality app, and if you don’t have a VR headset to snap your Samsung Galaxy S7 into, then you’re getting out […]
Aussies are buying up more and more online! According to a recent study, improved trade for small business and exceptional growth in fashion sales helped Australian online retail sales rebound, totalling almost $20 billion in annual spends in the year to May 2016. The latest NAB Online Retail Sales Index May 2016 saw sales rise […]
Black Fridays, personalised emails, and digital apps – fully three-quarters of retail sales growth occur through online channels, according to a 2015 report by pwc. As well as 8% of actual retail sales can be attributed to online mediums, mentioned in the same report. These form important reasons for retailers to a myriad of strategiesto […]
After browsing for an item online, have you ever noticed the stream of advertisements that come your way long after you have left the website? Were they always there, or did you only just notice them? How did they know you were looking at that exact jacket online yesterday? In order to personalise the advertisements […]
Online review sites can be a cause for concern for many businesses, especially SMEs. A few scathing reviews can turn away potential customers, and encourage loyal ones to seek out competitors. However if handled correctly, online reviews can be a fantastic customer service tool, build brand awareness, upsell customers, and build brand trust. Negative reviews […]
Bricks and mortar stores have entered the era of digital, however it’s not all doom and gloom for retailers who believe physical store fronts are still key to the shopping experience. A report from brand intelligence firm L2 suggests that 72% of shoppers consider the bricks and mortar experience most important when making a purchase. […]
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to implement new activity and when everyone is busy, more often than not, digital marketing gets shelved. But believe it or not there are quick wins you can implement today! Re-heat your leftovers from last night, […]
Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for most small to medium retailers who often don’t have the time or resources to focus heavily on the expectations of consumers when it comes to digital. Omnichannel, to put it simply means ‘all’ or ‘universal’ as […]
Retailers are investing more than ever before in their digital retail offer, but do they truly consider the reason for bringing digital aspects into their store, or are they simply following the trend? So, as a small retailer how do you compete? Last month in collaboration with our partner’s at Retail Doctor Group we hosted […]
What if shopping as you know it was to change and give you more options than ever before? That’s the questions Myer and eBay is posing to shoppers around Australia. Together they have created Shopticals, a virtual reality shopping department store experience. In a world first, customers can shop in the comfort of their own […]