When Digital Marketing goes bad

When digital marketing goes bad

by Matt Forman, Traffika With one of the most important periods in retail underway we’re betting you have all your ducks in a row, right? If your marketing strategy isn’t already in full swing, it’s locked and loaded and ready to go. You’re overflowing with extra inventory geared up to satisfy the needs of frantic Christmas […]

How to keep up with digital innovation

by Matt Forman, Traffika Do you ever get the feeling with almost every passing day there’s a new advancement in digital marketing? Maybe it’s a new platform popping up, new ad formats and functionality plus advancements in the ability to track each and every step of the process. The old metaphor of ‘moving the goalposts’ […]

Maximising Your Customer Database

by Matt Forman, Traffika One of the biggest strengths of digital marketing is the ability to speak directly to your target audience. In a world where we see literally hundreds of ads every day the ability to tailor our messaging to speak to the right audience at the right time is marketing gold. A well-crafted customer […]

The one metric you look at but shouldn’t

As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric every Ecommerce manager looks at, analyses, reports on and potentially even loses sleep over! Let’s take a look at a hypothetical example. Consider 100 people came to your site but only one of them purchases…if you […]

3 barriers to your email marketing strategy

Email marketing is still a key piece of the overall marketing strategy. However in today’s age of inbox overload, how do you encourage your customers to open and not archive, or worse unsubscribe from your communications? Julia Carter from our partners at Traffika have outlined the three barriers to your email marketing strategy. 1. Lack […]

Why is great customer experience important and what does it look like?

Customer experience is more than a sales assistant smiling and ‘going the extra mile’ now means more than offering your loyal customers $2 off their next order. Consumers are demanding seamless, personable and extraordinary experiences from each interaction with your brand. From the initial search on Google to the unwrapping the parcel, each step requires […]

9 epic case studies to simplify your integrated marketing

How many times have you heard the term ‘integrated marketing’? I know I would need more than my fingers and toes to keep count! However, how many of us are actually doing it, and doing it well? In this epic guide to integrated marketing we give you a step-by-step guide to developing and implementing an […]