After browsing for an item online, have you ever noticed the stream of advertisements that come your way long after you have left the website? Were they always there, or did you only just notice them? How did they know you were looking at that exact jacket online yesterday? In order to personalise the advertisements […]
Millennials are the tech generation. They are the movement of young start-ups who expect more from employers than generations before them. Although the colourful offices of Google with sleeping pods, massage rooms and free gourmet food may be the extreme end of the company perk spectrum, the tech giant is on to something. In order […]
Independent market research company, Ipsos has released the Top 5 Most Influential Brands study, based on an online survey of over 2,000 Australian adults using the Ipsos panel in late 2015, which highlights the brands that are in the forefront of consumers’ minds. Global tech giants Google, Microsoft, Facebook and Apple unsurprisingly dominated the local brands […]
While you might not have thought it, considering the rise of e-commerce, the future for in store retail is looking brighter than ever. Retailers who manage to harness the power of big data are now able to create custom, curated journeys for their customers – maximising personalisation and flow through the store to the individual, […]
For a large percentage of consumers world-wide, Uber has become part of our everyday lexicon. As a business you know that if you type your company name into your phone and it doesn’t try to autocorrect it to something completely unrelated, you have succeeded in disrupting day to day activities. Whether you are pro-Uber, anti-Uber […]