Last week saw two lots of major news for the retail sector, and overall it was a mixed bag. Tuesday’s announcement by the Reserve Bank of a cut to official interest was good news at first glance, even though it carried the underlying warning from the RBA of weakness in the economy. We know that […]
The Reserve Bank is preparing to release the next generation of Australian banknotes. This involves gradually transitioning all denominations of banknotes to new designs, with upgraded security features, an innovative tactile function to assist the vision-impaired community and reduce counterfeiting. The first of these next generation banknotes is the new $5 note, due to be […]
“National Retail Association (NRA) membership was recommended to us by our franchisor as the industry organisation to join. NRA have always been responsive and efficient in our dealings with them. My questions never go unanswered. The NRA Team’s services are most invaluable and have assisted us on many occasions. The legal team have knowledge and […]
Independent market research company, Ipsos has released the Top 5 Most Influential Brands study, based on an online survey of over 2,000 Australian adults using the Ipsos panel in late 2015, which highlights the brands that are in the forefront of consumers’ minds. Global tech giants Google, Microsoft, Facebook and Apple unsurprisingly dominated the local brands […]
Mining boom wind downs and a strong real estate market have attributed to retailers forging ahead in the BRW Rich 200 list, a list of Australia’s two hundred wealthiest individuals and families ranked by personal wealth. Released by The Australian Financial Review, this list provides an insight into the activities of the individual or family […]
Are you truly maximising the shoppers who come into your store? We hate to say it, but probably not. So many retailers today are getting distracted by the process of attracting new customers through marketing and promotion that they are forgetting to invest in the vital process of converting the sale and developing a loyal […]
Think that content marketing and copywriting are one in the same? Think again. Although content and copy should be developed together, most businesses do not have a dedicated copywriter. While it’s fantastic to have a content plan in place, if your copy isn’t up to scratch, your site will lack traffic and influence. Gone are […]
Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting traditional B2C retail experiences, businesses that embrace the technology are coming out on top. Digital is no longer exclusive to large companies with big marketing budgets. Retailers of all sizes can adapt to technology without reaching […]
One of the most popular training programs the NRA has been delivering in recent years has been the one day Customer Service workshop. High staff turnover and a high casual workforce can make suitable professional development programs for retail staff hard to find. This is why over the past year, the NRA has been offering […]
The Energy Rating website has recently been updated to provide information and tools for retailers on the Energy Rating Label and how to estimate running costs of an appliance. The Energy Rating Label is part of broader Commonwealth, State and New Zealand initiative that aims to improve the energy efficiency of appliances sold in Australia […]