Customer-Centric Marketing & Measurement

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One of the keys to any successful business is remaining focused on your customers. While this stretches from the actual products you sell to your bricks and mortar customer service and your digital user experience, why should it stop there? More and more smart digital marketers are shifting their focus from campaign-centric marketing and measurement […]

Moving from multi-channel to omnichannel retailing

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In today’s digital world, it is not uncommon for retailers to trade through multiple channels. It’s almost become a mandatory accessory to have an online store associated to your physical store but at what point can you consider your retail business to be operating through multi-channels or an omnichannel business. The answer is simple. If […]