After browsing for an item online, have you ever noticed the stream of advertisements that come your way long after you have left the website? Were they always there, or did you only just notice them? How did they know you were looking at that exact jacket online yesterday? In order to personalise the advertisements […]
Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting sales records, CEO George Wahby said “From a product, sales and customer feedback perspective the Body Bliss by Bras N Things launch has unquestionably been one of the most successful in our 29 year history.” […]
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to implement new activity and when everyone is busy, more often than not, digital marketing gets shelved. But believe it or not there are quick wins you can implement today! Re-heat your leftovers from last night, […]
With ever-squeezing margins, retailers need to know about the marketing automation technology that can provide efficiencies needed to delivery greater return on marketing investment (ROMI). Confused by the complex landscape of marketing technology? ADMA’s Techmix is a new, vendor-neutral event to help marketers understand the plethora of marketing technologies now available and how they […]
Think that content marketing and copywriting are one in the same? Think again. Although content and copy should be developed together, most businesses do not have a dedicated copywriter. While it’s fantastic to have a content plan in place, if your copy isn’t up to scratch, your site will lack traffic and influence. Gone are […]
Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting traditional B2C retail experiences, businesses that embrace the technology are coming out on top. Digital is no longer exclusive to large companies with big marketing budgets. Retailers of all sizes can adapt to technology without reaching […]
Email marketing is still a key piece of the overall marketing strategy. However in today’s age of inbox overload, how do you encourage your customers to open and not archive, or worse unsubscribe from your communications? Julia Carter from our partners at Traffika have outlined the three barriers to your email marketing strategy. 1. Lack […]
In today’s increasingly fragmented yet hyper-connected society, consumer behaviour can no longer be predicted, and yet all voices still need to be heard. As retailers attempt to be more relevant to their target audiences, and cater to their unique needs, retailers are adapting their service offers and store experience strategies to engage with prosumers. By […]
How many times have you heard the term ‘integrated marketing’? I know I would need more than my fingers and toes to keep count! However, how many of us are actually doing it, and doing it well? In this epic guide to integrated marketing we give you a step-by-step guide to developing and implementing an […]
At the National Retail Association (NRA) we understand that your business has a range of professional development needs. To help our members meet their training and professional development requirements, we have partnered with the Association for Data-Driven Marketing and Advertising (ADMA) to deliver their marketing education program. We call it the IQ Marketing Education Program […]
Propel your business by implementing an influencer marketing strategy with authentic real people. With more and more companies opting for customer lead storytelling, consumers are no longer solely swayed by big celebrity endorsements. Carefully selected individuals that align with your company’s values and beliefs can draw huge awareness and raise revenue for your brand. Start small. […]