Why we won’t be taking money from Amazon to advocate its agenda over yours After months of speculation, Amazon’s soft launch on Friday came and went without much ado, however we would be foolish to underestimate how aggressive the behemoth’s market entry will become over the coming months, and years. Amazon has established its extraordinary […]
Hear some of the most recognised local and international customer engagement experts in one place, discussing each critical stage of the loyalty journey. The Australian Loyalty Association, in conjunction with Global Loyalty, will host the third annual Customer Engagement & Loyalty Conference in Melbourne on 20 July. The 2017 event boasts the largest speaker line-up […]
by Tim O’Grady, knowITall Loyalty Systems What is the one word that can make all the difference to a loyalty program’s success? Answer: Data…not data for the sake of it, rather data that leads to insights that are actioned for business acceleration. The following data sources gathered through a loyalty program and the combination of […]
Moving from basket case to basket size – the 9 steps to a profitable loyalty program. by Tim O’Grady, KnowitAll Loyalty Systems One of the main objectives of a loyalty program is to motivate members to buy more when they are shopping, what is often termed “increase their basket size”. This is a realistic outcome […]
by Tim O’Grady, KnowITALL Loyalty Systems Are loyalty programs worth the effort? Let’s examine both sides of the argument… The believers For those businesses who are believers, the reasons they believe are driven by two critical business growth outcomes: More spend by members vs non members (up to 40% more) PLUS More visits by members vs […]
Generally speaking, retaining customers is always significantly cheaper than acquiring new ones. Marketing costs, advertising, time spent with sales staff and third party expenses all add up. Surprisingly nearly 50% of businesses focuses on attracting new customers vs. retaining existing customers. The customer experience in the retail industry is vitally important to both increasing your […]
Without customers, your business cannot exist. An obvious statement, however many businesses small to large, don’t put enough focus on managing their customers. That’s where a CRM (Customers Relations Management) system comes into play. Collecting important data like names, address and orders to product preferences and dispute resolutions, can help your business foster a loyal […]
Customer experience is more than a sales assistant smiling and ‘going the extra mile’ now means more than offering your loyal customers $2 off their next order. Consumers are demanding seamless, personable and extraordinary experiences from each interaction with your brand. From the initial search on Google to the unwrapping the parcel, each step requires […]
Inside Retail and Association and Communications Events have announced the finalists for the inaugural Retail Customer Excellence Awards, to be held in Melbourne in May.The awards program was launched earlier this year and is aimed at raising the profile of Australian retail businesses that place the customer at the very core of everything they do.The […]
Loyalty campaigns have become a critical way to embrace your great customers and drive sales. This Christmas retailing season is a great time to kick your loyalty campaigns up a gear. No doubt you will experience increased shopping traffic through your bricks and mortar store as well as online stores for those involved in omni-channel […]