Optimising online sales: How to convert lookers to purchasers There are many good reasons for selling your products or services online. Most importantly, selling online increases your market reach, exposes your product to new customer groups, and creates opportunities to increase your overall sales revenue. However, just because you offer an online shopping cart doesn’t […]
If your retail business has little to no security policy in place, you run the risk of security breaches which can cost time, money, consumer trust and can result in legal actions. What are the 4 main motivations for retailers to adopt security practices? Protection of operational systems (eg. system shutdown)A virus is capable of disrupting […]
Retailers that are engaging in online sales (e-commerce) or collecting customer data in registrations forms have unique security and privacy considerations. Retailers may be using proprietary solutions or using a 3rd party program to collect and process this information. If a retailer collects this information, they are responsible for its security, whether hosted locally or […]
Rich Media facilitates a new kind of information delivery or messaging, in the form of digital content. The term “media” in “Rich Media” is an abbreviated version of the term “multimedia.” Multimedia goes beyond traditional text (including printed material). The term “rich” in “Rich Media” defines digital content, appropriately suited for the Internet. Rich Media […]
Without customers, your business cannot exist. An obvious statement, however many businesses small to large, don’t put enough focus on managing their customers. That’s where a CRM (Customers Relations Management) system comes into play. Collecting important data like names, address and orders to product preferences and dispute resolutions, can help your business foster a loyal […]
Webinars are not a new concept, however implementing them into your marketing plan could still be essential to building brand awareness and providing value for your current customers.Running a webinar offers you a chance to gain insights from your customers and target audience while delivering key messages and engaging content. So how do you start? […]
Flexible work arrangements are no longer just for new parents as more employees are demanding the ability to work from home or have the option of flexible hours. Millennials are leading the charge and older generations are taking note. Flexible work arrangements encourage existing employees to stay, entice new talent to your business and generally […]
Selling online sounds easy enough. Buy a domain, set up a website and watch the sales role in without the overhead of a bricks and mortar shop. Unfortunately it’s not as easy as 3 simple steps. Before setting up shop online you must consider the following:– Products and services offerings– Omni-channel retailing– Selling directing or […]
Rich media is a form of advertisement that includes video, audio, social media components or any other interactive elements. Advertisements with engaging or interactive components create a hands on customer experience that is more memorable than a standard static image ad. It is estimated that consumers are exposed to around 4,000 to 10,000 advertisements each […]
Retailers are investing more than ever before in their digital retail offer, but do they truly consider the reason for bringing digital aspects into their store, or are they simply following the trend? So, as a small retailer how do you compete? Last month in collaboration with our partner’s at Retail Doctor Group we hosted […]
Digital is defining retail. Customers have more access than ever with online stores in the palm of their hand wherever and whenever they want to shop. Digital influences over 40% of bricks and mortar store visits and it has been shown that the use digital devices increase shoppers order sizes by 21% on average. So […]
Shoppers are becoming exhausted by digital ubiquity and are therefore beginning to seek sanctuary in physical retail stores for the human to human experience that bricks and mortar provides. The ‘fittest’ retailers are able to capitalise on this consumer desire, by utilising the power of personalisation within the store experience. From using big data to […]
In today’s increasingly fragmented yet hyper-connected society, consumer behaviour can no longer be predicted, and yet all voices still need to be heard. As retailers attempt to be more relevant to their target audiences, and cater to their unique needs, retailers are adapting their service offers and store experience strategies to engage with prosumers. By […]
Is digital technology in our shops more about the sizzle than the substance? Is investment in digital technology really about the brand statement than the actual facilitation of the higher sales and margin improvement? Retailers up and down our high streets are investing more than ever before in their digital retail offer, but do they […]
NSW and Queensland governments are both looking at banning plastic shopping bags. This issue has long been debated by governments over the years. Some of Australia’s less populous states and territories have already implemented bans of certain types of plastic bags. Bans are a blunt policy response to most problems but, of course, proponents for banning bags […]
Securing your online business presence helps protect the whole retail sector, which relies on a range of technologies to manage the customer experience. You need to secure point of sale, website, inventory and other systems to protect high value data like financial transactions, credit card data, business data and employee information from being compromised. Websites, […]