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Rich media experiences draw consumer attention

June 22, 2016

Rich media is a form of advertisement that includes video, audio, social media components or any other interactive elements.

Advertisements with engaging or interactive components create a hands on customer experience that is more memorable than a standard static image ad.

It is estimated that consumers are exposed to around 4,000 to 10,000 advertisements each day, and with advertising costs a concern for many businesses, don’t you want your ads to be the memorable ones?

The National Retail Association has partnered with the Australian Government to develop The Digital Businesses Kit for Retailers designed to address industry-specific gaps in digital knowledge.

Learn more about rich media and how you can integrate it into your marketing plan by visiting the Digital Business Kit here.

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