The $43 billion business opportunity sitting in consumers’ homes

WBGS business expansion

By Emma McCourt – Strategic marketing specialist working for World’s Biggest Garage Sale. She has expertise in fashion, mass customisation, and brand engagement This Brisbane-based company generate profit for purpose by re-commercing unwanted consumer goods, now they are now taking their unique business model global.   Think for a moment about your home… how many goods […]

What savvy consumers want from a retail experience

consumer retail experience

By Amy Roche – Retail Rockstars There is no doubt that online shopping has changed the face of retail forever. However, customers still want retail experience, and they crave personalisation, education, entertainment and enlightenment. At its core, online shopping offers 24-hour service with competitive and comparative pricing – something our stores cannot always deliver on. However, there is […]

Google’s hints and tips to help you win customers this season

The holiday season is an important time of year for both consumers and retailers. For consumers, it’s their chance to find the best deals on gifts for family and friends, and maybe even pick up something for themselves. For retailers like you, it’s the largest sales period of the year! Check out Google’s recent release […]

What goes into creating a Retail Concept?

There often seems to be confusion between what is a retail concept and retail design – or sometimes even more confusing when reference is made to a design concept. A retail concept is really about combining a whole range of ideas and aspects, with design being one of these. Some aspects would include location, the […]

One Woman concept store takes off

One Woman, the new concept store by Australia’s largest womenswear group, Specialty Fashion Group, is honing in on a niche market with a new concept store aimed at women searching for a unique and personalised shopping experience. “There is no other concept like this in the world, where a woman of a certain size or […]

Why is great customer experience important and what does it look like?

Customer experience is more than a sales assistant smiling and ‘going the extra mile’ now means more than offering your loyal customers $2 off their next order. Consumers are demanding seamless, personable and extraordinary experiences from each interaction with your brand. From the initial search on Google to the unwrapping the parcel, each step requires […]

Research continues to show the power of catalogues

The Australasian Catalogue Association (ACA) recently reported that catalogues continue to perform strongly, holding their own against other media channels. In the latest quarterly ACRS Shooper Reports, catalogues demonstrate their value, tracked in terms of audience readership, channel usage, channel purpose and drivers of shopping behaviour.  When making purchasing decisions and looking for information, 74% […]