Written by Maggie Hill, News Xtend
Ever wondered what it takes to tackle the world of Facebook advertising?
It’s no easy task; with Facebook certifications taking from hours to days to weeks to earn, Facebook can feel like your best friend, or your worst enemy.
That’s why we’re going to talk you through the Top 5 Myths about Facebook Advertising, and how to be sure you’re using Facebook to your advantage.
Hint: you’re probably missing out on some of the goods on offer.
Myth #1: You’re Already Advertising Via Facebook
*Spoiler Alert*
Boosting posts on Facebook is not Facebook Advertising.
One of the most commonly held misconceptions about Facebook Ads is that post boosting is advertising.
The truth? It’s not.
Whilst boosting your posts on Facebook may impact the audience of that specific post, a business relying solely on boosted posts is selling itself short.
Here’s why:
- Boosted posts don’t allow you to customise and optimise your content for the best possible results
- Facebook Ads enable businesses to successfully target multiple specific audiences, whereas boosted posts only increase the viewership of select posts by your business.
- Boosted posts don’t allow you to re-target an audience.
- Boosted posts don’t allow for a call-to-action, and therefore lead to less consideration or conversions from prospective customers.
- Facebook Ads tend to have a greater reach and generate more engagement
Myth #2: Facebook Advertising Doesn’t Work
In the age of digital, this is probably one of the largest myths harming small businesses.
While many may think that Facebook advertising doesn’t work, this is ultimately a complete lie.
Facebook provides comprehensive, measurable results that satisfy ROI more often than not.
For some small businesses, Facebook advertising can mean the difference between booming sales and bankruptcy.
Facebook Advertising provides tools that help you target the best possible audiences, and holds more promise for businesses trying to increase their reach, traffic and/or conversions.
Myth #3: Facebook Ads Are Only About Brand Awareness
This is another popular myth that is yet again entirely untrue.
While Facebook Ads can work wonders for brand awareness, they’re also capable of much, much more.
Facebook Advertising includes ad types from brand awareness, to consideration all the way to conversion.
With excellent data collection and the ability to focus on lead generation, retargeting and conversions, Facebook Ads can revolutionise the way your business advertises itself.
Myth #4: Facebook Ads Are Only For Big Businesses
The idea that Facebook Ads are only for ‘big business’ is far from true.
Facebook Ads do not discriminate, and can generate results for businesses both big and small.
While it is true that big businesses may have the upper hand in understanding and managing Facebook Ad campaigns purely do to their size, small businesses can still access all of the amazing tools that Facebook has to offer.
Of course, News Xtend is always here to lend a helping hand.
Myth #5: Facebook Ads Are Just Too Expensive
Unlike other forms of advertising, Facebook Ads are both flexible and affordable.
Despite currently being one of the most effective tools for digital marketing, Facebook allows users a great amount of choice around the pricing of their ads.
The platform is extremely user-friendly and is accessible for both big and small businesses – costing as little as $5 a day.
So, here’s the real question. Are you making the most of Facebook?
This digital marketing insight is provided to you by News Xtend. To find out more on how News Xtend can help your business, contact us on 1300 935 848 or newsxtend.com.au/nra-partnership.