What to do when a customer leaves

When a customer stop purchasing from a company or cancels a service, more often than not, businesses try to legitimise the reasoning behind lost profit. “We didn’t want them as a customer anyway.” “They weren’t our target market.” Every user or customer, whether you believe they are your core market or not, can offer invaluable […]

Dark patterns killing your customer experience

Dark patterns are manipulative techniques used in interfaces to trick users into doing things they normally wouldn’t. Benefiting the company at the expense of the customer. Bait & switch, hidden costs, forced continuity and disguised ads are regularly used in businesses across the globe. The use of these sneaky techniques may increase your database, profit […]