The humble Ugg’s makeover

Gold Coast based Ugg brand plans to dominate the Chinese market with upmarket, quality handmade boots. Acknowledging the crowded, mass manufactured boot market, Managing Director of Burlee, Richard Friedrichs, saw an opportunity to create a global brand built from quality craftsmanship and innovation. “We are a bespoke, quality product,” he says. “We can’t compete against […]

A guide to trademarking

Anyone in business would know that it is always a good idea to register your trademarks to protect them for your business. In fact, there’s a little saying that’s been going around, especially when it comes to the topic of UGG boots: “Don’t be an Ugg. Register your trademark before it gets Ugg-ly” While it […]