By Amy Roche – Retail Rockstars There is no doubt that online shopping has changed the face of retail forever. However, customers still want retail experience, and they crave personalisation, education, entertainment and enlightenment. At its core, online shopping offers 24-hour service with competitive and comparative pricing – something our stores cannot always deliver on. However, there is […]
Creating Magic Moments In-Store
Author: Amy Roche While customer journey mapping and experience are all the rage at the moment, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – or Humanics. Humanics is about identifying deep emotional, values and human needs – not just the needs of your […]