Jo Maxwell’s a born and bred retailer, and often jokes about racing home from school when she was as young as seven to hang out in a family friend’s corner store, and learn the tricks of the trade. Fast forward a few decades, and those old-fashioned customer service and people skills are still evident in […]
With customers mingling their purchases between online and in-store, the view they have when dealing with a retailer is one of unity. They do not define their relationship based on where they purchase but rather who they purchase with. The consequences of this run deep into in-store businesses and more importantly the role of staff […]