The convergence of online and in-store retailing is happening at a rapid pace. This coming together goes beyond product or place but in expectation. A recent survey showed that 63% of Australians and 72% of New Zealanders believe the service they get in-store is more personal than online. On the other hand,32% of shoppers surveyed […]
Shoppers are becoming exhausted by digital ubiquity and are therefore beginning to seek sanctuary in physical retail stores for the human to human experience that bricks and mortar provides. The ‘fittest’ retailers are able to capitalise on this consumer desire, by utilising the power of personalisation within the store experience. From using big data to […]