Searching is one of the most popular activities on the internet, and an integral part of the modern consumer journey. With online advertising becoming increasingly competitive, businesses looking to grow are encouraged to leverage the frequent use of search engines in the consumer’s decision making process. Recent figures show that only 18% of small businesses […]
Information overload is an increasing problem both in the workplace and in our personal lives. We are no longer able to switch off with smart phones, tablets and laptops to keep us connected and up to date on the go. In office spaces, the problem seem to spread. When employees are overloaded there is a […]
With reviews at the click of a button, consumers are no longer taking the word of a sales person as gospel. Online reviews can generate brand awareness, upsell customers, build trust and loyalty, however they can also create headaches for business with a few strokes of the keyboard. As a business are you aware of […]