“We are all now connected by the internet, like neurons in a giant brain.”– Stephen Hawking Over the June-July period our consumer insights division talked to some of our leading retail CEOs and CIOs regarding their digital capability investments over the next 12 months and on average an increase to the order of 30 per cent […]
The Future of IoT in Retail
While you might not have thought it, considering the rise of e-commerce, the future for in store retail is looking brighter than ever. Retailers who manage to harness the power of big data are now able to create custom, curated journeys for their customers – maximising personalisation and flow through the store to the individual, […]
IoT as an upselling tool: Adding some sauce with digital technology
Following early trials of beacon technology at Westfield Hornsby in NSW, the Internet of Things revolution for retail is a reality. Zebra Technologies’ senior technical director for Asia Pacific Wayne Harper imagines a scenario in the near future: one where in-store IoT systems power dynamic cross- or up-sell opportunities. You pick up some pasta in […]