Sales forecast downgraded for Hardware

The National Retail Association has revised its sales forecast for the hardware, building and garden supplies category to 6.7 per cent, with projections suggesting soft trading conditions across the final quarter of 2015/16. It is now expected that the category will generate total actual sales of $18.19 billion for the current financial year. To download […]

Retail Connect – Industry Insights Report April 2016

The National Retail Association has this week downgraded its annual forecast for actual retail sales in 2015/16, following sustained, flat growth across the third quarter. Between January and March, retail sales have been soft, with only minimal growth in trend terms. For this reason, the NRA now forecasts that the Australian retail industry will generate […]

Big Insight #3 – Authentic Influencer Marketing

Propel your business by implementing an influencer marketing strategy with authentic real people. With more and more companies opting for customer lead storytelling, consumers are no longer solely swayed by big celebrity endorsements. Carefully selected individuals that align with your company’s values and beliefs can draw huge awareness and raise revenue for your brand.  Start small. […]