One of the keys to any successful business is remaining focused on your customers. While this stretches from the actual products you sell to your bricks and mortar customer service and your digital user experience, why should it stop there? More and more smart digital marketers are shifting their focus from campaign-centric marketing and measurement […]
We live in a world where we have access to more data, analytics and business intelligence than ever before. In theory, this is extremely beneficial for business growth yet in reality it’s an overwhelming amount of information to sift through. But firstly… What is business intelligence data? Business intelligence data comes from a number of […]
Understanding your customers’ journey to purchase isn’t always an easy process. As a retailer you are likely using multiple marketing channels to reach your customer and push your product. So how do you know which channels to push and when? Is there any point to paid search or email marketing? At what stage does your […]
NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to implement new activity and when everyone is busy, more often than not, digital marketing gets shelved. But believe it or not there are quick wins you can implement today! Re-heat your leftovers from last night, […]
Our ability to track our consumers every move is an important advantage of ecommerce. With publicly available analytics tools such as Google Analytics combined with insights available from each social platform (thanks to the recent announcement regarding Instagram), wordpress analytics and many more, we have never had so much information at our fingertips. What we […]