Retailers are investing more than ever before in their digital retail offer, but do they truly consider the reason for bringing digital aspects into their store, or are they simply following the trend? So, as a small retailer how do you compete? Last month in collaboration with our partner’s at Retail Doctor Group we hosted […]
We asked this question when we recently visited fashion retailer, Mimco’s, flagship boutique on Pitt Street, Sydney. Upon entering the store, you are greeted by a 360 degree projection ring with seamless inspirational content running above the merchandise throughout. The focal point of the digital activities instore is the interactive touch table. The table (similar […]