ShopTalk is a free, industry organised Meetup Group for eCommerce professionals, experts and enthusiasts to share insights, tips and experiences in a casual networking environment. This upcoming ShopTalk in Melbourne and Sydney will focus on ‘Acquiring and Developing Local Digital Commerce Talent’. The panel will get to the nitty-gritty on what are we as an industry […]
Leading advisory firm BDO is urging retailers to get back to basics to ensure they stay ahead of potential cyber security breaches, after releasing the results of its inaugural cyber security survey. The 2016 Cyber Security Survey, which was completed in conjunction with AusCERT, aims to help the market understand the cyber security challenges Australian […]
Mobile commerce (mcommerce) is continuing to grow and if your business isn’t offering mobile payment options you could be missing out. Mobile commerce relates to the use of wireless handheld devices such as mobile phones and tablets to perform transactions. This includes everyday banking, consumer purchases, money transfers, mobile ticketing, mobile vouchers, and even information […]
Retailers that are engaging in online sales (e-commerce) or collecting customer data in registrations forms have unique security and privacy considerations. Retailers may be using proprietary solutions or using a 3rd party program to collect and process this information. If a retailer collects this information, they are responsible for its security, whether hosted locally or […]
As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric every Ecommerce manager looks at, analyses, reports on and potentially even loses sleep over! Let’s take a look at a hypothetical example. Consider 100 people came to your site but only one of them purchases…if you […]
Our ability to track our consumers every move is an important advantage of ecommerce. With publicly available analytics tools such as Google Analytics combined with insights available from each social platform (thanks to the recent announcement regarding Instagram), wordpress analytics and many more, we have never had so much information at our fingertips. What we […]
It is a known fact that having a social presence on platforms such as Facebook, Twitter and LinkedIn help your business deliver better customer service, build brand awareness and a loyal customer base and drives traffic to your website. So why are many businesses dismissing Pinterest as an integral part of their marketing plan? If […]
While you might not have thought it, considering the rise of e-commerce, the future for in store retail is looking brighter than ever. Retailers who manage to harness the power of big data are now able to create custom, curated journeys for their customers – maximising personalisation and flow through the store to the individual, […]
Internet Retailing has launched the 2016 Top 50 People in E-Commerce publication. Selected by Internet Retailing and a panel of e-commerce experts, the annual Top 50 People in E-Commerce recognises the biggest and brightest talents in the Australian e-commerce industry. To be eligible, individuals must be responsible for driving e-commerce operations within their business, with […]
BDO’s Spend Trend 2015 review provides a comparative analysis of how Australian retailers are performing against their international competitors. In addition to examining whether the effect of the perceived – and much talked about – tough retail trading environment has actually been reflected in the retailers’ published financial results. BDO’s analysis of Australian and international […]