Big Insight #2 – Big Data, Micro-Insights

Insights and data provide information vital to understanding consumer behaviour and make up a critical part of successful business. The Hershey Company President, Michele Buck spoke at the NRF Big Show outlining how changes made as a result of consumer insights are driving significant growth, noting that partnerships and sharing data along with store layout […]

Big Insight #1 – Data-backed decisions define retail’s future

While retailers grapple with offering multichannel shopping experiences, the industry’s next big hurdle emerges: data deluge.  “Retail has an opportunity to completely transform itself using data. It’s all about understanding your business and making decisions that are better,” claims 2016 NRF Big Show headlining speaker, Steve Brown from Intel. Brown’s Big Ideas: • A New Retail Brand […]