Searching is one of the most popular activities on the internet, and an integral part of the modern consumer journey. With online advertising becoming increasingly competitive, businesses looking to grow are encouraged to leverage the frequent use of search engines in the consumer’s decision making process. Recent figures show that only 18% of small businesses […]
Looking to find new customers, showcase your products and increase online sales? Two words, Google Shopping. The digital sphere is more exciting than ever, giving brands endless opportunities to meet their business objectives. Google Shopping allows for shopping ads to be visible on Google. Once a user searches a product or item, 1 – 8 Google […]
Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from your brand. Your ‘stories’ whether they be a photo or video have a shelf life of 24 hours and won’t taint your carefully curated Instagram feed. If you don’t use Snapchat why would you use Instagram […]
Professional development is a term that makes eyes roll in offices around the world, but it shouldn’t be about “doing your hours”, it is an opportunity to enhance your knowledge and skills. Whether you are at the top of your field or just starting out, there is always something new to learn in today’s ever […]
As a business owner or manager, you deal on a daily basis with a wide range of expenses – some large and some small, but each one impacting on your bottom line. And, no doubt you often stop to reflect on the worth of each overhead to your ultimate performance. Membership of an industry association […]