Written by Dionne Alaveras, News Xtend Effective marketing relies on placing the right content, in front of the right people, at the right time. This is relevancy. You want to be creating content that is relevant to users. You want to serve it to them at a time that is most relevant for them. Do […]
Adding facts, such as population CENSUS data, will help define and validate your business roadmap. Maps. We all need maps to know how to get to where we want to go. Who wants to spend hours and hours trying to figure out the best and fastest route to a destination? It’s a waste of time, […]
SkillsIQ is conducting a national survey to look at workforce and skills issues and gain your feedback. All stakeholders are encouraged to complete the survey and have your say. The data collected will be collated and provided to the relevant Industry Reference Committees (IRCs) and used to inform the development of the 2018 Industry Skills […]
Written by Lisa Carter, SAS Group Multinational finance company Goldman Sachs has this week dispelled the ‘retail apocalypse’, and offered up several reasons physical retail stores can, and will, live on in the increasingly dominant digital landscape. Analyst Matthew Fassler told the US media that many retailers are simply stuck in the middle trying to […]
With the release of the 2016 Census data expected today, retailers have a significant opportunity to understand the new Australian consumer. Despite all of the controversy surrounding its collection, the 2016 Census is a treasure trove of valuable information on understanding who our population is today and how has it changed. Reports suggest that despite […]
by Tim O’Grady, knowITall Loyalty Systems What is the one word that can make all the difference to a loyalty program’s success? Answer: Data…not data for the sake of it, rather data that leads to insights that are actioned for business acceleration. The following data sources gathered through a loyalty program and the combination of […]
Small online retailers represent 37% of total online retail sales over the past 12 months, according to a report by Quantium. Though growth rates vary month-to-month, small online retail spending is trending much higher than past periods, tracking an estimated 22.2% higher than a year ago. These retailers are primarily based in Personal & Recreational, […]
Online shopping is not, it seems, the exclusive domain of teenagers and Gen Y, according to a report by Quantium. Online spending is dominated by the 35 to 44 year old market Although those aged 35-44 make up approximately 17.2% of the adult population, their share of online spend is the highest at 24.2%. This is closely followed […]
by Aaron Blackman CEO of Retail Express. Key insights across the retail industry from November 2016 November 2016 VS October 2016 Sporting takes a dive in November sales Given the exceptional performance of all retail sectors last month, it’s not surprising that many retailers didn’t follow the same upward trend this month. Sporting was […]
This week the Federal Minister for Education and Training announced a new VET loan system to replace the flawed VET FEE-HELP scheme. The VET Student Loans scheme includes: Limiting courses eligible for VET Student Loans to those that align with industry needs and are selected based on analysis of employer, state and territory and Commonwealth […]
As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric every Ecommerce manager looks at, analyses, reports on and potentially even loses sleep over! Let’s take a look at a hypothetical example. Consider 100 people came to your site but only one of them purchases…if you […]
Throughout the current federal election there has been a consistent focus on jobs creation, and how more Australians can be assisted into the workforce. As part of this discussion, there has been a particular emphasis on jobs for young people, and what initiatives will best address the current issue of youth unemployment across Australia. The […]
Go to market strategies and product testing have changed dramatically in the past few years. ‘Fail fast’ is the go to mantra for tech companies and startups, but how does retail compare? Industry leaders are investing in research and development, new tech and roles like customer experience designers. Testing is often done with small groups […]
Our ability to track our consumers every move is an important advantage of ecommerce. With publicly available analytics tools such as Google Analytics combined with insights available from each social platform (thanks to the recent announcement regarding Instagram), wordpress analytics and many more, we have never had so much information at our fingertips. What we […]
The National Retail Association has revised its sales forecast for the hardware, building and garden supplies category to 6.7 per cent, with projections suggesting soft trading conditions across the final quarter of 2015/16. It is now expected that the category will generate total actual sales of $18.19 billion for the current financial year. To download […]
Last week Mark Molesworth, BDO’s Tax Partner provided an analysis of the Budget and explain the implications for business, sectors and individuals. Dr Ray Weekes of The CEO Institute moderated a discussion with a guest panel to explore the wider impact of the 2016-2017 Budget. The panel of experts were: • Dr Adam Walk, Consulting […]
The Australian retail industry continues to be a key employer of women, providing a variety of opportunities in both sales, and non-sales roles, according to a recent report prepared by the National Retail Association (NRA). The report highlights the significant contribution made by women across the industry and gives particular attention to the wide variety of […]
While retailers grapple with offering multichannel shopping experiences, the industry’s next big hurdle emerges: data deluge. “Retail has an opportunity to completely transform itself using data. It’s all about understanding your business and making decisions that are better,” claims 2016 NRF Big Show headlining speaker, Steve Brown from Intel. Brown’s Big Ideas: • A New Retail Brand […]