Copywriting is key!

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Think that content marketing and copywriting are one in the same? Think again. Although content and copy should be developed together, most businesses do not have a dedicated copywriter. While it’s fantastic to have a content plan in place, if your copy isn’t up to scratch, your site will lack traffic and influence. Gone are […]

Professional development or bust

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Professional development is a term that makes eyes roll in offices around the world, but it shouldn’t be about “doing your hours”, it is an opportunity to enhance your knowledge and skills. Whether you are at the top of your field or just starting out, there is always something new to learn in today’s ever […]