Is an interactive mirror in a fitting room truly going to engage with your target audience, creating sales and margin increase or is it simply a gadget to capture the digital buzz?

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We asked this question when we recently visited fashion retailer, Mimco’s, flagship boutique on Pitt Street, Sydney. Upon entering the store, you are greeted by a 360 degree projection ring with seamless inspirational content running above the merchandise throughout. The focal point of the digital activities instore is the interactive touch table. The table (similar […]