Is an interactive mirror in a fitting room truly going to engage with your target audience, creating sales and margin increase or is it simply a gadget to capture the digital buzz?

We asked this question when we recently visited fashion retailer, Mimco’s, flagship boutique on Pitt Street, Sydney. Upon entering the store, you are greeted by a 360 degree projection ring with seamless inspirational content running above the merchandise throughout. The focal point of the digital activities instore is the interactive touch table. The table (similar […]