Message from the CEO: 29 August 2017

Implementing a successful marketing strategy is instrumental to the success of any retail outlet. One of the easiest and most effective ways to market your brand –  or a specific line of products – is to offer promotional deals that leave shoppers feeling as though they are getting bang for their buck.   One type […]

Message from the CEO: 14 February 2017

Dominique Lamb CEO National Retail Association

Last week the Australian Bureau of Statistics (ABS) released its retail trade figures for the month of December 2016 and the results demonstrated that the National Retail Association was close to spot-on with its Christmas trade period projection. In November, we forecast that for the Christmas trade period – which encompasses half of November and all […]