Do you feel confident handling sales to inbound and local Chinese ?

axcen aus chinese

China has become Australia’s largest market for total spend and visitor nights. As of March 2018, 1,403,600 Chinese visited Australia with total spending’s of $10.9 Billion in the twelve month period of 2017, a 13% increase from the previous year. The NRA has recently partnered with AXCEN to help members benefit from their expert Chinese […]

Australian wines headed for China

Winemakers are the latest retailers to target the booming Chinese market, where Australian products are actively sort after. With the help of Alibaba and the platform, 10 Australian brands from eight regions will soon be offering their products through A further 20 brands are expected to be listed in the coming months. The […]

The humble Ugg’s makeover

Gold Coast based Ugg brand plans to dominate the Chinese market with upmarket, quality handmade boots. Acknowledging the crowded, mass manufactured boot market, Managing Director of Burlee, Richard Friedrichs, saw an opportunity to create a global brand built from quality craftsmanship and innovation. “We are a bespoke, quality product,” he says. “We can’t compete against […]

Shanghai leading consumer research

Go to market strategies and product testing have changed dramatically in the past few years. ‘Fail fast’ is the go to mantra for tech companies and startups, but how does retail compare? Industry leaders are investing in research and development, new tech and roles like customer experience designers. Testing is often done with small groups […]

Make Millions of ASEAN’s Urban Consumers Your Targeted Market

The Asian market remains a choice location for investors as ASEAN regional sales are projected to be the fastest worldwide over the next 5 years. By 2018 alone, Asian retail sales are estimated to reach over US$10 trillion, which is twice the figures of North America! Also in Asia resides millions of interconnected, sophisticated urban […]

e-Commerce into China

The Victorian Government, together with Australia Post, will be hosting a seminar on e-commerce opportunities in China, featuring keynote speaker the Hon John Brumby, President of the Australia China Business Council. The seminar will include presentations from major Chinese e-commerce providers, as well as networking opportunities. Who should attend: Fashion companies Cosmetic companies Natural health […]