Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for most small to medium retailers who often don’t have the time or resources to focus heavily on the expectations of consumers when it comes to digital. Omnichannel, to put it simply means ‘all’ or ‘universal’ as […]
Late last week, I had the pleasure of attending the Innovation and Investment Summit, part of the Queensland Government’s Advance Queensland Initiative. Throughout the summit, some of the world’s best visionaries in technology and innovation came together to share their insights and empower delegates to harness innovation. Each of the visionaries I had the pleasure […]