by Matt Forman, Traffika One of the biggest strengths of digital marketing is the ability to speak directly to your target audience. In a world where we see literally hundreds of ads every day the ability to tailor our messaging to speak to the right audience at the right time is marketing gold. A well-crafted customer […]
The Fintech start-up scene is flourishing, and one Australian company has come out on top. Fintech describes the technology segment that is disrupting sectors such as mobile payments, loans, fundraising, money transfers, and more. Offering new solutions for B2B and B2C businesses as well as consumers, you may already be using this technology. From digital […]
Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting traditional B2C retail experiences, businesses that embrace the technology are coming out on top. Digital is no longer exclusive to large companies with big marketing budgets. Retailers of all sizes can adapt to technology without reaching […]
Late last week, I had the pleasure of attending the Innovation and Investment Summit, part of the Queensland Government’s Advance Queensland Initiative. Throughout the summit, some of the world’s best visionaries in technology and innovation came together to share their insights and empower delegates to harness innovation. Each of the visionaries I had the pleasure […]