The one metric you look at but shouldn’t

As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric every Ecommerce manager looks at, analyses, reports on and potentially even loses sleep over! Let’s take a look at a hypothetical example. Consider 100 people came to your site but only one of them purchases…if you […]

Google analyses the path to purchase

Understanding your customers’ journey to purchase isn’t always an easy process. As a retailer you are likely using multiple marketing channels to reach your customer and push your product. So how do you know which channels to push and when? Is there any point to paid search or email marketing? At what stage does your […]

Retail sales flat in February, but some categories shine

The recent release of the February 2016 retail trade figures by the Australian Bureau of Statistics revealed flat growth in retail sales, although strong performance is still being recorded in some key divisions of household goods and clothing. As indicated in the graph below, the sector grew by 3.7 per cent nationally in trend terms, […]