ADMA Techmix discount for NRA members

With ever-squeezing margins, retailers need to know about the marketing automation technology that can provide efficiencies needed to delivery greater return on marketing investment (ROMI). Confused by the complex landscape of marketing technology?   ADMA’s Techmix is a new, vendor-neutral event to help marketers understand the plethora of marketing technologies now available and how they […]

Copywriting is key!

Think that content marketing and copywriting are one in the same? Think again. Although content and copy should be developed together, most businesses do not have a dedicated copywriter. While it’s fantastic to have a content plan in place, if your copy isn’t up to scratch, your site will lack traffic and influence. Gone are […]

Professional development or bust

Professional development is a term that makes eyes roll in offices around the world, but it shouldn’t be about “doing your hours”, it is an opportunity to enhance your knowledge and skills. Whether you are at the top of your field or just starting out, there is always something new to learn in today’s ever […]

Marketing, media and analytics are changing…and fast! Are you ready?

At the National Retail Association (NRA) we understand that your business has a range of professional development needs. To help our members meet their training and professional development requirements, we have partnered with the Association for Data-Driven Marketing and Advertising (ADMA) to deliver their marketing education program. We call it the IQ Marketing Education Program […]