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Training team continue to deliver successful workshops in rural towns

September 03, 2017
NRA Trainer, Robin, with student at a Visual Merchandising Workshop in St George, QLD.

The NRA Training and Development team frequently travel across Australia to visit retailers, big and small, to deliver specialised knowledge and industry-specific expertise in order to grow their business. The team develop flexible and tailored training for employers and deliver the highest quality training in regional locations and capital cities throughout Australia. 

Recently, the team visited rural Queensland in order to provide local retailers with the opportunity to enhance their skills in service and sales generation and delivery. 

St George Customer Service and Merchandising Workshops

The duration of each workshop was two hours, including a practical component as part of the merchandising workshop, and covered such topics as:

  • Sales and service
  • Understanding the target customer
  • First impressions
  • Promoting store image through visual displays
  • Effective communication through body language, open, closed and reflective questioning
  • Promoting product features and benefits
  • Understanding the concept of ‘return on investment’
  • Barriers to consumer purchasing
  • Maximising sales
  • Customer complaint resolution
  • Enhancing sales and profit through product placement and visual merchandising

The practical component of the merchandising workshop gave participants the opportunity to put into practice what they had learnt, by developing their own visual displays, followed up by feedback from the trainer. 


“Excellent examples given. My trainer was very knowledgeable and the information was very useful.” – Merchandising Workshop, St George. 

“I felt Robin did a wonderful job in helping us understand a lot of important information, and I learnt valuable visual merchandising skills that have improved my whole store’s look and feel.” Merchandising Workshop, St George. 

“Our trainer reminded us of the importance of communication with customers – a skill I had often forgotten or overlooked.” Customer Service Workshop, St George. 

“Operating my business in a rural town, it’s difficult to overcome certain barriers. Through the NRA training workshops, I’ve managed to increase my return on investment.” Customer Service Workshop, St George. 

The course was relevant. 66% strongly agreed.
The quality of training was high.  74% strongly agreed.
I would recommend this course to others. 70% strongly agreed.
I would complete another course with the NRA. 78% strongly agreed.


For more information on our Training and Development services, see here

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