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Big Insight #5 – Use digital to compete with the big guys

February 22, 2016

According to a recent survey conducted by American Express, there has never been a better time to grow your business. With the combination of accessible technologies, more options for funding and easier access to resources, the world is now a small businesses oyster.
Nikki Baird, industry analyst at RSR Research spoke at the 2016 NRF Big Show enlightening delegates with her top tips for growing your small retail business.
One of Nikki’s tips was the use digital channels to compete with the big guys. “When it comes to social media sites like Twitter, Facebook or Pinterest, small businesses can run with the big guys.”
“Don’t just hire your daughter’s friend to do your social media,” Baird said. “This is your opportunity to present your vision and what you stand for. You have to own the content.”
Want to hear more top tips from NRF Big Show exhibitors? The National Retail Association (NRA) and Event Partner CloudFirst, are pleased to bring you more of the big insights from retail’s largest global conference at the next round of Innovation and Technology Committee breakfasts across Brisbane, Sydney and Melbourne.
Places are strictly limited. Click on the links below to find out more and to register.
Brisbane – March 8 2016
Sydney – March 9 2016
Melbourne – March 10 2016
Please note that NRA members need to be logged in to purchase member tickets. Contact 1800 RETAIL (738 245) if you are unsure of your member login.
To keep up to date with the latest insights, join the Innovation and Technology Committee LinkedIn group here.

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