Whether it’s roses or rubies, it’s all about mum for retailers this weekend
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Whether it’s roses or rubies, it’s all about mum for retailers this weekend

May 06, 2016

It’s the second biggest retailing period after Christmas, and the National Retail Association (NRA) says this year’s Mother’s Day will be no different, as Aussies gear up to spoil their mums with everything from the simplest breakfast in bed, right through to luxury perfume and jewellery.

NRA Industry and Data Analyst Cameron Meiklejohn said economic modelling suggested 2016 sales will be up 4.3 per cent on last year’s, with shoppers on track to spend $1.56 billion dollars on gifts, dining out and pampering services for their mums.

“We are expecting to see cafes and restaurant tills ring in more than $335 million on Sunday, which is almost one quarter of the total spend,” Mr Meiklejohn said.

“But for those who’ve left the gift-buying to the last minute or missed out on booking a table at a restaurant, gift vouchers tend to be well-received, especially those that encourage mums to take some time out for pampering!” he said.

Florists around the country may have little left to offer come Monday morning, with the NRA expecting consumers to snap up $216 million worth of flowers to hand over on Sunday.

“Bouquets have always been popular, and this year it’s going to be no different. You’d be hard-pressed to find a mum who wouldn’t like to receive a big bunch of beautiful flowers from her children on Sunday morning” he said.

Cameron Meiklejohn is available for comment. Please phone the SAS Group on 07 3221 9223, or 0447755893.

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