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Stylerunner goes pop-up

September 16, 2016

Online athletic apparel retailer Stylerunner has ventured offline to trial their first physical pop-up store ‘Stylerunner LIT’ in Paddington, Sydney.

The pop-up store will offer a range of new and exclusive products, available only in the concept store, as well as a ‘customisation bar’ for apparel and shoes and a range of healthy food and drink products.

To read about the Stylerunners concept store click here http://www.stylerunner.com/LIT

What are ‘pop-up stores’?

Pop-up stores, or flash retailing, is a term used to describe the trend of brands opening short-term retail spaces to test a concept or run a specific promotion.

While bricks-and-mortar retailers have been moving online, new online retailers are starting to value the benefits of physical storefronts. Pop-up stores can create an opportunity to engage with customers’ offline, test new revenue streams and create a unique experience for loyal customers.

Thinking of setting up a pop-up shop? Here are a few points you should consider.

  1. What are your pop-up goals?
  2. What is your budget?
  3. Which customers do you want to target?
  4. Pick the perfect location
  5. Choose key products and areas you wish to highlight
  6. Create enticing merchandising
  7. What is your marketing plan?
  8. Measure your success

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