Online athletic apparel retailer Stylerunner has ventured offline to trial their first physical pop-up store ‘Stylerunner LIT’ in Paddington, Sydney.
The pop-up store will offer a range of new and exclusive products, available only in the concept store, as well as a ‘customisation bar’ for apparel and shoes and a range of healthy food and drink products.
To read about the Stylerunners concept store click here http://www.stylerunner.com/LIT
What are ‘pop-up stores’?
Pop-up stores, or flash retailing, is a term used to describe the trend of brands opening short-term retail spaces to test a concept or run a specific promotion.
While bricks-and-mortar retailers have been moving online, new online retailers are starting to value the benefits of physical storefronts. Pop-up stores can create an opportunity to engage with customers’ offline, test new revenue streams and create a unique experience for loyal customers.
Thinking of setting up a pop-up shop? Here are a few points you should consider.
- What are your pop-up goals?
- What is your budget?
- Which customers do you want to target?
- Pick the perfect location
- Choose key products and areas you wish to highlight
- Create enticing merchandising
- What is your marketing plan?
- Measure your success
More useful links: