All All Industry Insights Industry News Media Release Member Only Articles NRA Events NRA Legal NRA Partners NRA Projects NRA Training and Development Policy & Advocacy Policy Updates Technology Tenancy & Leasing Testimonials Thought Leaders Weekly CEO Update WHS Update

How do you implement customer centricity?

September 30, 2016

Earlier this month Myer announced its financial results for the 53 weeks to 30 July 2016, marking the first year of the New Myer strategy.

Like many other ‘fit’ retail strategies today, the ‘New Myer’ strategy, aims to be truly ‘customer centric’, but what does this really mean?

Customer centricity has become yet another buzz word of many great retailers in the strategy building process, but it rarely sees light of day when it comes to implementation in stores.

Myer is set to change this.

After a year of extensive ‘listening’ by CEO Richard Umbers, the customer centric strategy is beginning to come to life in the form of new brand partnerships, a culture of channel agnosticism, and increased levels of ‘relevance’ in stores from product categories to store design, both geographic and demographically.

This week, Richard Umbers spoke confidently of the ‘New Myer’, Warringah store due to open November 2016. The new store will encompass what it means to implement a truly customer-centric strategy, challenging brand perceptions, and showing Myer in a whole new light.

The store “is set to become a new benchmark for department store retailing” says Richard Umbers. “It will be the first physical embodiment of our customer led New Myer strategy.” 

Intrigued? So are we!

On 30 November 2016, Retail Doctor Group will host Richard Umbers as the keynote speaker at their ‘Fit for Business’ Breakfast in Melbourne, providing audience members with the opportunity to gain exclusive insights into the successes and hurdles faced by the New Myer store in Warringah within its first month of opening.

This week is the final week of early-bird tickets sales, so don’t miss out: click here to register.

NRA Media

  • National Retail Association strengthens support for members on leasing and tenancy
    June 01, 2021

    We are pleased to have strengthened our partnership with Lpc Cresa, a leading advisor to retail tenants across Australia and New Zealand, to assist our…

    Read More
    September 03, 2018

    To download the nomination form, click here

    Read More
  • Closing Loopholes Bill No. 2 passes Parliament 
    February 20, 2024

    Earlier this month, it was confirmed that both Houses of Parliament passed the second tranche of amendments to the Fair Work Act 2009 (Cth) under…

    Read More
  • Jump start your business for 2021 and step ahead of the competition
    November 20, 2020

    2020 has undoubtedly been one of the most challenging years for all of us. It has created unprecedented trends in every industry, and shown retailers…

    Read More
  • NRA members winners in new partnership with Aussie Broadband
    November 16, 2020

    You must be logged in to view this content.

    Read More

What our clients say

Want to chat?
Contact our team today!