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Super as mobile as you: REST launches new app with innovative in-app messaging service

January 02, 2018

By REST Superannuation

REST Industry Super is enhancing the user experience of its around two million members’ through the launch of the REST App that will improve the ‘first touch’ joining customer experience for its members with live, in-app messaging.

The announcement follows REST’s Core Strategy being ranked No.1 for long-term performance more times than all other funds put together# by SuperRatings.

REST Industry Super Chief Operating Officer Andrew Howard said the app, in conjunction with REST’s existing service offering and competitive returns, sets a new benchmark for service in the superannuation industry.

“Delivering competitive investment performance and great customer service are what we do, and we’re constantly striving to improve the way we support and communicate with our members,” said Mr Howard.

“Technology enables us to connect, engage and better serve our members. With more than half of our members under the age of 30, and three-quarters under 40, providing a 24/7 user experience is key to helping members take ownership of their superannuation.

“Despite the significant role superannuation plays in shaping our future, unfortunately for many Australians, especially younger generations, super is often out of sight, out of mind.

“By providing enhanced visibility of our members’ accounts and offering greater access to rewards and incentives via our app, our members are empowered to play a more active role in planning for their future,” Mr Howard said.

The app enables REST members to access key functionality and information about their super and informs users about rewards for taking positive actions towards their superannuation, utilising technology from LivePerson to power an industry-first real time messaging function.

Andrew Cannington, Vice President of LivePerson, said REST continues to be at the forefront of digitally-led customer experience in the Australian superannuation sector.
“Working with such a forward-thinking super fund has been an incredible experience – we’re thrilled that our technology is helping super fund members access the support they need to manage and invest in their retirement,” said Mr Cannington.
“By leveraging messaging, and adding bots in a conversational business interface on top of it, brands can enhance the overall customer experience,” added Mr Cannington.
The launch of the app follows the release of another superannuation industry first ‘Roger’ – REST’s online virtual customer service specialist which provides more personalised support to REST members.
REST ‘s innovative approach to engaging with young members was recognised at the recent Rainmaker SelectingSuper Awards 2017 with REST winning the Rainmaker SelectingSuper Innovation Award for Millennial Superannuation.

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