Think that content marketing and copywriting are one in the same?
Think again.
Although content and copy should be developed together, most businesses do not have a dedicated copywriter.
While it’s fantastic to have a content plan in place, if your copy isn’t up to scratch, your site will lack traffic and influence. Gone are the days of keyword stuffing to boost your Google ranking, copy needs to be relevant to the reader, engaging and share worthy.
But where should your business start?
In collaboration with ADMA, the National Retail Association (NRA) are proud to offer retailers’ access to the IQ Marketing Education Program for Retailers at reduced rates.
Register today for copywriting essentials online and discover the crucial techniques for writing effective copy.
Jessie Janson, Marketing Manager